Having worked on the side of both the company and the agency I found it fundamental to create a bond between the brand’s values and the press’ perception, building different story angles and releasing them to the journalists in a targeted way. My motto is straight to the point, with a twist of style.
- Press releases on news, events, projects
- Proactive activities with a focus on editorial calendars, interviews and newsletters on trend topics
- Targeted media actions and newsletter reports
- Press review with worldwide media monitoring and press review analysis
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